Sure, anglers were winning hundreds of thousands of dollars on the bait, but none were talking. Back then there were no camera boats, no photojournalists snapping shutters with each cast. Back then, secrets could be kept. None of the pros were on Rebel’s pro staff, so the on-stage-stock-answer was “topwater chugger.” The outdoor media grew frustrated. Appropriately enough, it was one of the most-respected bass writers of the day who finally broke the story.

The exact details of how that story broke may be lost to history, as several of those involved remember it differently.

“The bait had been out of the line for several years but those guys were still winning tournaments on them,” Hughes said. “One day Tim Tucker called me and asked if I knew what a Pop-R was. In my mind I said “YES!” and asked him why he wanted to know. He said he overheard Zell Rowland telling another angler that he would never tell that he “was catching them on a Pop-R.”

Zell Rowland, however, says that Tucker requested to fish with him at a Bassmaster tournament.

“I knew it couldn’t be kept a secret forever,” Rowland said. “He got all of the ifs, ands and buts about the lures and asked if he could take some photos. Next thing I knew he had all of my Pop-Rs out of my tackle box taking pictures of them!”

Rowland shares the respect for Tim Tucker that the vast majority of anglers of the day share, noting that Tucker gave him the nickname of the “Master of Disaster, because if anything bad was going to happen, it was going to happen to me.”